Mercury Marine will celebrate its 80th anniversary throughout 2019, reflecting on its strong heritage of innovation and leadership in the marine industry.
On January 22, 1939, E. Carl Kiekhaefer purchased a bankrupt engine manufacturing plant in Cedarburg, Wisconsin. Now, 80 years later, the business that emerged from those modest beginnings, Mercury Marine, is a company with 7,000 global employees that is heralded as the world’s leading manufacturer of marine propulsion systems, as well as marine parts and accessories.
“80 years ago, Carl Kiekhaefer had a vision for Mercury and that was based around product innovation and technology – and it’s that vision that built the foundation for us to continue to innovate today, said John Pfeifer, Mercury Marine president. “Mercury has come a long way over the past eight decades because of the hard work and dedication of everyone who has been a part of our journey. While the past 80 years have been fantastic, we are looking forward to continued growth over the next 80 years and celebrating throughout 2019 with everyone that has made our success possible.”
Mercury, a division of Brunswick Corporation (NYSE: BC), has invested more than $1 billion globally since 2008 into the expansion of research, development and manufacturing capabilities. In 2018, Mercury successfully launched its largest engine platform in its 80-year history with 19 new four-stroke outboard engines covering the 175-300hp range in both V6 and V8. The global launches of this engine platform, both in February and May, we heralded in the marine industry and featured in national publications around the world.
Mercury will celebrate its 80th anniversary throughout the year and showcase some of its strong heritage during the 2019 boat show season.
“We have a lot to be thankful for and a lot to celebrate,” said Pfeifer. “I’m looking forward to sharing those celebrations around the world. 2019 will be yet another exciting year with more innovations to introduce.”
About Mercury Marine
Headquartered in Fond du Lac, Wis., Mercury Marine is a world-leading manufacturer of marine propulsion systems. A $2.6 billion division of Brunswick Corporation (NYSE: BC), Mercury designs, manufactures and distributes engines, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world with 10,000 service points globally. Mercury’s industry-leading brand portfolio includes Mercury outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers, and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine & Lankhorst Taselaar marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com.