The National Marine Manufacturers Association (NMMA) representing North American recreational boat, engine and marine accessory manufacturers, announced in January 2020, that retail unit sales of new powerboats held steady in 2019 at approximately 280,000 units. This is the second highest retail sales total since 2007.
Sales in 2019 were nearly on par with the 11-year high we saw in 2018, even with some softening particularly in the freshwater fishing category, which we attribute to unseasonably cold and rainy weather in spring and early summer. Looking at 2020, with the economy on solid footing and key economic indicators like consumer spending remaining strong, we expect another healthy year for new boat sales, which could be up as much as 2 percent.Frank Hugelmeyer, NMMA president
The following new powerboat categories drove retail unit sales momentum in 2019:
- New personal watercraft sales are estimated to be up 6 percent to 73,000 units in 2019; with accessible entry-level price points, personal watercraft are often considered a gateway to boat ownership.
- Sales of new wake sport boats—popular for wakesurfing and wakeboarding and attractive to new and younger boaters—are estimated to be up 6 percent to 11,000 units in 2019.
- New cruiser sales—boats between 22 and 32 feet, popular for relaxing, entertaining and ‘cruising’—are estimated to be up 3 percent to 9,000 units in 2019.
However, new freshwater fishing boat sales—a high-volume category—are estimated to be down 7 percent to 69,000 units in 2019.
With approximately $42 billion per year in retail expenditures, boating is not only an economic driver but a unique vehicle for the kind of meaningful experiences consumers are seeking more and more—ones that take you outdoors, bring together family and friends, and create lasting memories.Frank Hugelmeyer, NMMA president
This story comes courtesy: NMMA News