With boat shows postponed and many dealers closed temporarily — for the moment — boat research and shopping is mostly happening online.
Luckily for Sea Ray, they recently relaunched their website SeaRay.com, which includes a build your own boat section. You can customize and price out your dream boat or view high-quality photos, videos and virtual tours that enhance the boat buying experience.
Even if you’re not in the market for a new boat, it’s always fun to dream about what you’ll do post-pandemic.
The modern design, new features and user-friendly functionality of the website, includes filtered search and easy comparison between Sea Ray models.
Digital technology and leveraging data play key roles in SeaRay.com’s information and functionality, as the website was built based on customer data, utilizing the Adobe Experience Manager (AEM) platform.
Sea Ray is a Brunswick Corporation brand. According to their executive team, Brunswick plans to roll out similar websites for more of their brands in the near future.